RSG Is Recognized
For Excellence In E-Marketing
Taking Aim at RSG's creative e-marketing
La Jolla,
CA – July 26, 2004 -
Retirement Strategies Group, America's
leader in providing retirement programs
to members of associations and affinity
groups, has been recognized for its creative
excellence in e-marketing by ExactTarget,
an international provider of email
marketing solutions. The report is published
as the leading Core Solution Case Study
published on the ExactTarget website
and will be featured in the November 2004
edition of Taking Aim.
Click here to view
the RSG Case Study
According to Alison
Sales, Internet Marketing Manager, ExactTarget, "Retirement
Strategies Group has been doing some great
work with ExactTarget and realizing
better than average results. Because
of their creative and graphically
rich email and
their unique endorsed marketing model,
we believe RSG is an
excellent example of how ExactTarget's
email solutions are a perfect match
for creative
marketing professionals in the financial
services industry."
Kevin Jackson,
Executive Vice President, Marketing,
Retirement Strategies Group,
added, "ExactTarget's database management and tracking capabilities are
at the center of our marketing strategy. These tools allow us to market to
our endorsing organizations and to their individual members according
to targeted
interest and track them accordingly - smart marketing. We've received
nothing but favorable feedback from our clients and the results have
been remarkable."
About Retirement
Strategies Group
RSG is a leading provider of investment and retirement programs to members of associations and affinity groups. Focused on the accumulation and protection of retirement assets, RSG’s “Retirement Made Simple” approach helps association members easily learn about and purchase investment programs, annuities, long-term care insurance, disability insurance and longevity risk solutions to avoid outliving their assets.
RSG is headquartered in San Diego, CA and can be accessed online at www.retirementstrategiesgroup.com.
Media Contact
Kevin W. Jackson, Vice President, Marketing
Retirement Strategies Group, Inc.
Phone (858) 642-0170
Fax (858) 642-0171
KJackson@RetirementStrategiesGroup.com
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